bain and company research pdf

Bain And Company Research Pdf

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Bain & Company tops the list of Glassdoor's Best Places to Work in 2021

As economies and internet penetration across Southeast Asia grow, a new type of consumer has emerged: Digital consumers who purchase goods or services online at least once a year. This market has now become the new battleground for companies looking to expand their business in this diverse region.

Brands who want to be successful in Southeast Asia must understand not just the market opportunity, but also who these digital consumers are, how they behave and how they can adapt their business model.

The study, conducted in June , involved 12, respondents from the six Southeast Asian countries of Indonesia, Malaysia, the Philippines, Singapore, Vietnam, Thailand. The respondents provided answers about where they spend their money online, how much they spend, factors that influence them to purchase, and their consumer journey. Additionally, senior executives from more than 30 companies across a diverse range of industries weighed in on the opportunities they see, the challenges they confront and their approach to digital commerce business in Southeast Asia.

Download the Solutions Guide. Considering the level of growth and rapid adoption, Southeast Asia has a lot of potential — and it has yet to be tapped. As the digital revolution sweeps across the region and more people connect to the internet, consumers are rapidly adopting digital platforms and products. Digital spending is the new battleground. Consumers digital spend is rapidly evolving and brands need to keep up.

This generation is made up of digital consumers whose purchasing habits are largely driven by inspiration and openness to digital discovery. Their purchase decisions are largely influenced by what they observe, especially via social media such as Instagram or even other channels such as television or billboards. Why are they called the Discovery Generation? The rules of the game have changed. Companies used to compete heavily on offline factors such as the number of physical locations or size of stores, or engage consumers through billboards, TV or print exposure.

Now, as Southeast Asia pivots towards digital consumption and online engagement through social media, companies need a multi-channel strategy that combines the best of offline and online. The rise of the Discovery Generation presents a huge opportunity.

But navigating this landscape remains a challenge, especially for large brands. Something Went Wrong. Learn More. SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Discover the market opportunity Considering the level of growth and rapid adoption, Southeast Asia has a lot of potential — and it has yet to be tapped. Play Icon. Demystify the digital consumer: Meet the discovery generation This generation is made up of digital consumers whose purchasing habits are largely driven by inspiration and openness to digital discovery.

Some insights that might be helpful for brands include:. Hear from the companies we spoke with. For us, this is about being channel-less. It is not just ecommerce versus an offline store. What that means is the shopping behaviour has changed from just browsing and knowing exactly what [consumers] want Sendo is also very big in the Tier 2, Tier 3 cities. The bulk of our growth are coming from new buyers and the first-time buyers coming online. The advent of social media and influencer marketing has created an industry and environment where the consumer has unprecedented access when it comes to discovery of products It all started with discovery.

It all started with engagement. The elements of online ecommerce is very much at the centre of Gojek as a platform, and it's about speed, selection and personalisation. Consumers are savvy, digital has allowed them to be much more knowledgeable and that has stimulated a lot of curiosity.

The concept of personalising to you through our loyalty programme has been the key success. When people shop online, there are two behaviours. First, they already know what they are looking for. The other one is discoverability. Kevin Mintaraga Vice President Tokopedia. Southeast Asia digital consumer trends that shape the next normal. Digital Consumers of Tomorrow, Here Today. Share to Facebook Share with Email. Related Articles: How Southeast Asia's emerging middle class is embracing the digital world.

Bain & Company chairman Orit Gadiesh on the importance of curiosity

The 13th annual Employees' Choice Awards honors the best places to work in across the US and four other countries. The awards are based on the input of employees who voluntarily provide anonymous feedback about their job, work environment, and employer over the past year. Bain is one of three employers to make the list every year for the past 13 years. The other two are Google No. The top five best small and midsize companies with fewer than 1, employees to work for in are LifeChurch, Crew Carwash, Ike, Pariveda Solutions, and Malouf. Among the 50 best companies in this category, 33 employers are newcomers and four are rejoining the list this year, Glassdoor said.

To forge strong relationships and find solutions, she argues, it pays to ask lots of questions. Is that by nature or nurture? Growing up in Israel, I constantly had my hand in the air at school, no matter what the subject. In the Israeli school system, you switched schools after eighth grade, and at the end of that year you got a special notebook in which friends wrote down memories and messages of encouragement for the future. Many consultants out there would rather just give answers and are even afraid to ask questions. Other times that means encouraging constructive dissent—deliberately engaging with people who disagree with you and being willing to probe them on their point of view. That can be tricky, but persistent questioning usually produces the best solutions.

Since former BCG consultant Clayton Christensen first used the term "disruptive innovation" in , nimble startups have challenged incumbents in every field from music to manufacturing. Now, a tectonic disruption is hitting management consulting just as it has hit many other industries. Oddly, management consulting is rarely named in discussions about industries vulnerable to disruption unless you ask Christensen , despite the fact that it meets all of the above qualifications. But the big three consultancies — McKinsey , Boston Consulting Group BCG , and Bain — are ultimately no more immune to the forces of disruption than any other industry. Management consulting is primarily human-driven.

Killing Strategy: The Disruption Of Management Consulting

Following a year of globetrotting after undergrad, Jenny Rae joined the youngest of the MBB firms in their Atlanta office. So when we say we have a first-hand perspective — we mean it! The firm still proudly has elements of this philosophy in their fee structure.

Bain & Company tops the list of Glassdoor's Best Places to Work in 2021

As economies and internet penetration across Southeast Asia grow, a new type of consumer has emerged: Digital consumers who purchase goods or services online at least once a year.

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